Experience Summary

I embarked on my journey as a core engineering product designer in 2002, driven by a deep passion for crafting innovative out-of-the-box solutions for medium and heavy industries. In those early years, I immersed myself in every aspect of the design process, from gathering requirements to hands-on implementation.

Within a remarkably short span of two years, I quickly established myself as the go-to person for a wide range of responsibilities. I eagerly dove into the field, observing customers in their work environments and gaining valuable insights into their needs & pain points. At the time, the concept of Design Thinking had not yet taken hold, but I instinctively embraced its principles.

My role extended far beyond traditional design boundaries. I found myself actively involved in crafting machine layouts, engineering intricate designs and drawings, aesthetics, coordinating the manufacturing of parts, and ultimately overseeing the assembly and installation of machines at customer locations. In fact, I successfully installed 10 machines, each one a testament to my dedication and meticulous attention to detail.

This diverse and hands-on experience proved to be transformative. The unique knowledge I acquired from putting together cross-functional systems: mechanical, electrical, hydraulic, instrumentation, and HMI, laid the foundation for my subsequent career in creative problem-solving & software product design. It became the driving force that has fuelled my passion and perseverance for the past 19+ years.

The insights gained from observing more than 600 customers, combined with my expertise in designing systems grounded to user's needs & pain points, ignited a desire to delve deeper into the realm of software product design in multiple domains. I recognized the immense potential of applying my critical thinking acumen and user-centric approach to create more than 10 software products that not only met functional requirements but also delivered exceptional experiences.

Each software product/solution I have been involved in has been an opportunity to leverage my holistic understanding of the design process and the intricacies of customer needs.

Now, as I enter the next chapter of my career, I am excited to channel this wealth of experience, knowledge, and passion into new challenges. I remain steadfast in my commitment to crafting remarkable user experiences, harnessing the power of design thinking, and transforming ideas into tangible solutions that enrich people's lives.

My Journey in Product Design