My Achievements

Demonstrated expertise in managing an 18-member team of UX Designers/Researchers/Leads for 5+ years: Included Design Ops, Stakeholder discussions, Design Reviews, KRAs & Performance Evaluations, Estimation & Planning, Coaching & Mentoring & so on.

18 Member Team
12 Lakhs per annum

Boosted productivity and savings: Optimised banner creation through automation, resulting in a significant cost reduction of 12 Lakhs per annum.

0 to 50 Lakhs Per Month

Scaled Credit/Debit card transactions from 0 to 50 Lakhs per month.

UX Pre-sales

Played a key role in pre-sales for UX Design & Front-end Development services, resulting in acquisition of 10 new UX/UI-centric customers totalling more than $2M over 5 years.

Enterprise Product

Reduced the setup and configuration for an enterprise product used in discrete manufacturing from 1 month to a couple of days.

Designed a B2C mobile app that has garnered over 100K Users and holds a 4.8 Rating on the Play Store.

100K Users
Other Achievements as a Design Leader

  • Successfully facilitated more than 5 Visual Designers to gain expertise in UX.

  • Help breakdown complex business problems to easy-to-understand user flows.

  • Trained the team about how to build & use a design system (2020).

  • Conduct design workshops with team & clients to build consensus and generate new ideas.

  • Trained senior designers to do the Heuristic Evaluation, SWOT, Competitor Analysis, Conduct User Interviews, Usability Testing, Workshops, and so on.

  • Created domain-specific templates for persona, journey maps, information architecture, user interviews, and so on.

Case in Point: Our client Fairway Independent Mortgage Corp was rated Second in the 2019 JD Power Survey for Mortgage Origination Satisfaction.

INVENTION DISCLOSURES @ Dell India R&D

  • Automated conversion of unstructured documents to DITA-XML format. 6 months of manual conversion was reduced to a month.

  • Prevent HDD failure due to repeated read/write using Smart Data Movement methodology.

  • Unified scripting (WSMAN, IPMI, and RACADM) solution to manage Dell servers.

Designed several Web/Tablet/Mobile applications in the area of Mortgage, Banking, AgriTech, E-commerce, Manufacturing, & Pharma.

Survey Criteria: Application/Approval Process | Communication | Loan Closing | Loan Offerings

The B2C web app I designed & supervised played a vital role to achieving the high rating.